I've been looking at ways to nail down a set of properties for style guides and elements of successful websites. One thing that I have identified is the color palette. Here's a good article showing some successful color palettes.
10 Successful Color Palettes
Wednesday, January 9, 2013
So this is not an Armenian joke, it's a joke involving words in Armenian that sound like other words in English. So, "Khak Ger" (which means "eat poop" in Armenian), sounds very much like "Cock Care" in English (which made me laugh all on it's own). So there you go.